Rajeev Kumar
It
is said that ships are safe in the harbour, but it is not where they are
supposed to be. A lot of young insurance agents fizzled out after signing up
their near and dear relatives, for insurance products. Only the seasoned
players realise and exploit the power of marketing, last beyond picking up the
low hanging fruits. As an insurance agent is an entrepreneur under certain
company guideline, for that matter, any entrepreneur should draw up their very
own guidelines and objectives. And one of the objectives is obviously to grow
their venture beyond their gullies,
towns and the city.
Every
enterprise needs to scale-up, and grow beyond its roots. You can have your
beauty parlour in your house or you can be the next Shahnaz Hussein. You can
open up maths tuition center in your locality, or work on a dream to open
centers in all cities, across the country, training students for IIT JEE. Every
entrepreneur should dream of making a mark on a bigger platform and needs to
know when they should scale up their operations. As much as scale gives
visibility and added revenue to any venture, it helps to note a few points:
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